Spore Reproduction in Plants and Other Organisms

Cry, the Beloved Country by Alan Paton - 1076 Words

Alan Paton who was a South African author and anti-apartheid activist wrote the novel Cry, the Beloved Country, The novel publication in 1948 was just before South Africa institutionalized racial segregation under Apartheid. Paton addresses the destruction of the tribal system in South Africa due to white colonization by using the novel as a medium to illustrate is damage. Throughout the novel we are exposed to the numerous problems resulting from the colonization. Communities are in collapse, the land is bare, people are starving, and families are broken. These fictional communities and people are based on the real problem Paton saw in South Africa. The concern of â€Å"native crime† by the whites is a result of changes in the social†¦show more content†¦The most dramatic lost is of Stephen own son. Absalom while in Johannesburg is corrupted by his cousin and break into numerous white people’s homes. Absalom is the only one of three found guilty in the burglar y that lead to the death of Arthur Jarvis because he is the only one to admit his mistake while the other two, one being his cousin, denies any connection. Colonization and the unbearable life established by whites in South Africa has lead to the lost of family and sense of community. The Kumalo family serves are a prime example. They are act as individuals rather than a group in Johannesburg and this ends with numerous broken relationships such as John to Gertrude, Gertrude with her son, Absalom and his cousin. The family is battered and bruised as a whole, opposite of the tribal system of the Ndotcheni community that values togetherness and family. The deterioration of the tribal system can be stopped, but not without the help of the whites they must come together with the blacks to solve both their problems such as white priests like Father Vincent and black priests like Mismangu who lived and worked together to better themselves and those around them. It is not the fact that the tribal community and valves are broken by the whites, but â€Å"the tragedy is that they are not mended again. The white has broken the tribe†¦ It suited the white men to break the tribe. But is has not suited him to build something in the place of what is broken† (56).Show MoreRelatedCry, the Beloved Country by Alan Paton838 Words   |  3 Pagesindividuals. Alan Paton examines this problem in Cry, the Beloved Country. Throughout the story, Paton adds specific personalities to his characters to contribute to change. Characters in Cry, the Beloved Country went through hardships that changed them to realize reality and its outcomes. Paton accordingly creates a picture throughout his story to explain the problems in South Africa. There are many contributing factors of Paton’s idea to identify as being important for change to occur in Cry, the BelovedRead MoreCry, the Beloved Country by Alan Paton696 Words   |  3 PagesCry, the Beloved Country is a novel with remarkable lyricism written by Alan Paton. Born as a white South African, Alan Paton grew up during a time period marked by racial inequality and later became an activist against apartheid. He was a devout Christian so many of his writings reflect Christian faith. As an activist, he wrote many books about South Africa and racial injustice. While traveling around Europe, he began writing Cry, the Beloved Country, which was published in 1948. That same yearRead MoreCry, The Beloved Country By Alan Paton1155 Words   |  5 Pages Cry, The Beloved Country by Alan Paton is a stunning and all too accurate depiction of apartheid in South Africa. Even though the novel centers on John Kumalo and his struggling family, it subtly shows the social going ons of South Africa supposedly in 1948, when the book was written. Strong examples of this come across in the choral chapters of the novel. These chapters give voice to the people of South Africa. Chapter nine shows the struggles of being black during apartheid, chapter 12 shows theRead MoreCry, The Beloved Country, By Alan Paton1373 Words   |  6 Pagesescape with various routes, but an escape that interestingly calls back to the nature of innocence and child-like questions. It is in this way that Alan Paton’s enduring novel, Cry, The Beloved Country, takes on a unique and refreshing approach to a basic question: that of the equality and dignity of all people. Throughout Cry, The Beloved Country, Paton exudes frequent references to childhood, a devout religiosity, and of course, a return to simple questions; all of which contribute the idea of innocenceRead MoreCry, the Beloved Country by Alan Paton778 Words   |  4 Pagesfront to give it the opposite meaning. Therefor e, it means a land free of cold and horror. It’s such an ironic name for a country where people are living their lives with hunger and fear. The conditions in South Africa during mid-1900 were even worse than they are today. Alan Paton addresses these issues in his novel, Cry, the Beloved Country, published in 1948. Paton uses two contrasting places to present his view of South Africa while suggesting solutions. The desolate village of NdotsheniRead MoreImagery In Cry, The Beloved Country By Alan Paton768 Words   |  4 Pagesnoises, etc, as did the roles in the novel. Alan Paton uses a strong voice packed with imagery in his passage, â€Å"For they grow red and bare; they cannot hold the rain and mist, and the streams are dry in the kloofs. Too many cattle feed upon the grass, and too many fires have burned it. Stand shod upon it, for it is coarse and sharp, and the stones cut under the feet. It is not kept or guarded, or cared for, it no longer keeps men, guards men, cares for men† (Paton, 34). The overwhelming senses of touchRead MoreCry, The Beloved Country By Alan Paton Reconciliation981 Words   |  4 PagesDespite the violence depicted amongst the whites and blacks of South Africa, in Cry, The Beloved Country by Alan Paton reconciliation and the spirit of unity present themselves through two men: Reverend Kumalo and James Jarvis. To be able to reconcile and unite with others, people must first be able to look inward and come to peace with themselves. One of the main struggles throughout Cry, The Beloved Country emanates from within the characters, as they try to come to terms with events. StephenRead MoreAlan Paton s Cry, The Beloved The Country1358 Words   |  6 Pagesthe Blacks, leading up to the Civil War, and during the Apartheid, the Natives were segregated from the Whites. In Alan Paton’s Cry, the Beloved the Country, the main character Stephen Kumalo goes through a journey to restore his tribe. During his journey, he discovers and learns of the injustices in South Africa. Through the parallels and contradictions of biblical allusions, Alan Paton is able to explain the impact of racial inequality in South Africa, but signifies how unconditional love and hopeRead MoreCry, The Beloved Country By Alan Paton Analysis929 Words   |  4 Pages It is no new information that God tends to take the ordinary people out of their normal lives and make something great out of them. This is exactly what happened to Stephen Kumalo in the book Cry, the Beloved Country by Alan Paton. It is those are are broken and imperfect that God sees something special through. Taking these people out of their brokenness and make the world better through them. Like all the other ordinary people that got brought up by God, Stephen Kumalo’s journey was no differentRead MoreAlan Paton s Cry, The Beloved Country1747 Words   |  7 Pagesdevastating impacts of fear in slavery, Stalin’s brutal reign over Russia, and most significantly, the Nazi party. Fear has constantly been shown to possess and control people to engender dire consequences, much like it does in Alan Paton’s novel Cry, the Beloved Country. In his novel, Paton examines the negative impacts of fear, namely prejudice and corruption. Set in South Africa, the main chara cter, reverend Stephen Kumalo, observes the stark contrast between his poor village and the cosmopolitan city

Consumer Decision Making Process - Marketing Principles

Question: Discuss about theMarketing Principles for Consumer Decision Making Process. Answer: Introduction: According to Solomon (2014) ,consumer behavior is the process in which a consumer takes decisions and behaves while making purchases. It involves various factors that influence their decisions and usage. Consumer decision makin is the process by which a selection of a product is made. In this paper, a daily used product is selected, and the various steps and factors of consumer's decision making are applied to it. It would act as a guide for the marketers, to communicate and deal effectively with the customers. Analysis Scope: The brand selected for the analysis of this paper is Kelloggs (Australia) Pty Ltd. It gained the position of the top dealer of breakfast cereals in 2015. Its retail value sales were of 32% in the same year. Analysis aim: The aim of this paper is to analyze the how a consumer makes decisions while buying the breakfast cereals produced by Kelloggs. It analyses various decision making steps, the factors that determine the decisions of the consumers and even Maslows hierarchy of needs are also considered to see which levels of need is fulfilled by this product. Consumer Decision Making Process As stated in Kelloggs.com (2016), Kelloggs provides a range of healthy breakfast cereals which are used daily by all the citizens of the country. Though Kelloggs gains over the maximum market share value in Australia, there are many competitor companies that aim for the lead. Thus ensures that the company concerned must improvise their marketing strategy. Of the basic steps of marketing strategy is to understand the steps of consumer decision making. It makes it easier for the marketer to understand the complicated process. According to Hanna, Wozniak and Hanna (2013) Consumer decision making is completed in five steps. Need recognition It is the most crucial step of decision making for a consumer. The lag between the consumers actual situation and the desired one helps the consumer to recognize their needs. Nowadays, everyone maintains a busy schedule. A day started in haste leads to skipping of breakfast. It then results in weakness and lack of nutrition in life (Adam 2016) Information search The next step leads to the information to be gathered to overcome the need. Consumers start gathering information on the various ways in which the lack of healthy breakfast nutrition can be overcome. They will choose the product based on their previous experiences, advertisements, or information poured by their friends or families. So an efficient advertisement network of Kelloggs helps the company to be selected by the consumer to overcome their basic needs. Alternative Evaluation Once the information is collected, the consumer then focuses on the various alternatives that could be offered (Hanna, Wozniak and Hanna 2013). He chooses the most suitable option depending upon the objective and subjective characteristics of the products. Kelloggs is chosen by many, as it produces healthy breakfast cereals, since many years. Purchase decision This decision is that step which would affect the producer of the good. Here the consumer chooses the product and buys that depending upon the overall analysis that has been done. Kelloggs is a brand that is widely placed in the minds of the buyer, amidst all the other product. It is globally famous, with its variety of flavor ranges, it fits all the moods of the consumer from different ages. Post purchase behavior Post purchase behavior is one of the necessary steps of consumer decision making because it deals with the decision of the consumer whether to continue consuming the product in future or not. Till now, Kelloggs has been the most proclaimed brand for breakfast cereals, which has very few instances of disappointing its consumers. Hence, people prefer this product over others. Factors Affecting Consumer Decision Making There are four factors that consumer decision making- cultural, social, individual and psychological. 1.Cultural Factors As per Loy and Weiss (2013)A consumers choice making, is always influenced by his cultural surroundings. The values that are taught by the cultural environment evokes a direct relation to the choices made by the consumer. For a brand, it is important to understand the cultural value of the customers to whom the products are being sold. Kelloggs is an old brand that has continued being the best breakfast cereals for many years. The flavors are same and in fact, new developments are made that helps the people to make their choices easily. It is made of grains and consumed with milk; nutritional food one can consume or the start the day with. Social factors The consumption of a particular good depends on highly upon the social circumstance of the consumer. The social circle of a person consists of the homogeneous natured group, who influence and initiate the urge of buying a product. Kelloggs is one of the oldest consumer products which was rooted back in 1906 (Kelloggs.com 2016). Hence, it had been serving many families since then. It provides the consumer with the power of grains. This nutritional value of the product makes it famous among various social classes. Hence, it affects the factors that are socially responsible to stir the demand of buying the product. Individual factors- According to (Beneke, Brito and Garvey 2015)The individual factors that matter the consumer decision making are age, purchasing power, lifestyle, and personality . Kellogg's breakfast cereals are healthy nutritional food products that can be served to people of all age. It is easily available in the markets, and the price rates of the product make it possible to be bought even by the lower-middle income group families. The busy schedule of people does not allow them to invest hours in preparing a healthy breakfast(Kelloggs.com 2016). Hence consumptions of the breakfast cereals seem to be perfect for the current lifestyle. Psychological factors Motivation from people to achieve a healthy and fruitful life helps Kelloggs to be chosen widely as early morning breakfast. Perception of consumer that Kelloggs has the power of grains and the nutritional value of milk helps to raise its demand (Adam 2016). Learning and beliefs of people by consuming the product for the past many years help them to develop a positive notion regarding the product. Maslows Hierarchy of Needs Maslow has stated that people get motivated to achieve certain needs. When ones need is fulfilled, another one arises. Maslow's of the hierarchy of needs has five motivational needs, which are depicted as five levels (Schmoldt et al. 2013). The five level of needs is biological and physiological needs, safety needs, love and belongingness needs, esteem needs and self-actualization needs. Kelloggs is a food product. It is as a breakfast meal by many households. It satisfies various needs that can be explained with the help of Maslows hierarchy of needs. It provides a well-nourished food, which enables people to consume it as a healthy breakfast. Hence, the first need, biological and physiological need is fulfilled. It protects the consumer and its family from skipping breakfast and enables them to start their day in a better way. Hence it provides stability in health and safety from being undernourished. So the second need of safety is fulfilled. Kelloggs provides the consumer with a sense of independence, as they do not have to depend on anyone to prepare their food. It is ready to use a healthy diet. It maintains the need of nourishment and therefore fulfills the fourth need, esteem needs. People realize their need for a healthy early morning breakfast. By consuming the ranges of breakfast cereals provided by Kelloggs they attain a sense of self-actualization. Out of five hierarchy levels of need, Kelloggs products fulfills four of them. References Adam, A., 2016. Nudging consumer behaviour in retail stores: a case study on breakfast cereals. Beneke, J., Brito, A. and Garvey, K.A., 2015. Propensity to buy private label merchandise: the contributory effects of store image, price, risk, quality and value in the cognitive stream.International Journal of Retail Distribution Management,43(1), pp.43-62. Hanna, N., Wozniak, R. and Hanna, M., 2013.Consumer behavior: An applied approach. Kendall Hunt Publishing Company. Kelloggs.com. (2016). Kellogg's Official Website | Breakfast, Snacks, Recipes, Cereal. [online] Available at: https://www.kelloggs.com/en_US/home.html [Accessed 23 Aug. 2016]. Loy, D.B.J.P. and Weiss, C., 2013. State Dependence and Preference Heterogeneity: The Hand of the Past on Breakfast Cereal Consumption. Maslow, A., 2012. Maslows Hierarchy of Needs [online] available from https://www. abraham-maslow. com/m_motivation.Hierarchy_of_Needs. aspgt. Schmoldt, D., Kangas, J., Mendoza, G.A. and Pesonen, M. eds., 2013.The analytic hierarchy process in natural resource and environmental decision making(Vol. 3). Springer Science Business Media. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall.

Progressivism Essays (1928 words) - United States, American Studies

Progressivism Progressivism implies a philosophy that welcomes innovations and reforms in the political, economic, and social order. The Progressive movement, 1901 to 1917, was ultimately the triumph of conservatism rather than a victory for liberalism. In a general sense, the conservative goals of this period justified the Liberal reforms enacted by Progressive leaders. Deviating from the traditional definition of conservatism (a resistance to change and a disposition of hostility to innovations in the political, social, and economic order), the Conservatist triumph was in the sense that there was an effort to maintain basic social and economic relations vital to a capitalist society. The Progressive leaders essentially wanted to perpetuate Liberal reform in order to bring upon general conservatism. Expansion of the federal governments powers, competition and economic distribution of wealth, and the social welfare of American citizens concerned the many leaders of this era. The business influence on politics was quite significant of the Progressive Era. Not only did the three leading Progressive political figures, Roosevelt, Taft, and Wilson, bring upon new heights to government regulation, but also the great business leaders of this era defined the units of political intervention. With political capitalism rising to fame, Progressive politics experienced new themes and areas. The inevitability of federal regulation policies, reformation of social welfare, conservation, and various innovations with banking led to one conservative effort: the preservation of existing powers and economic/social relations. The political leaders of this ear were conservative in that they all believed in the fundamentals of basic capitalism. The various forms of anti-trust legislation presented by each president made the nation one step closer to providing a stable, predictable, and secure, therefore, conservative capitalist society. Theodore Roosevelts statist tendencies brought new meaning to government regulation. Roosevelts Anti-Trust policy of 1902 pledged government intervention to break up illegal monopolies and regulate corporations for the public good. Roosevelt felt that bad trusts threatened competition and markets. in order to restore fre e competition, President Roosevelt ordered the Justice department to prosecute corporations pursing monopolistic practices. However, the Judicial Branch repudiated its duty (right of reason) and now, even if the impact of the market was not harmful, actions that restrained or monopolized trade would automatically put a firm in violation of the Sherman law. In 1902, the United Mine Workers were willing to submit to arbitration, but the coal operators adamantly opposed any recognition of the union. Thus, the union members decided to strike over wages, safety conditions, and union recognition. The Anthracite Coal Strike of 1902 ended with the appointment by Roosevelt of an arbitration commission to rule on the issues. Business men did not regard politics (government regulation) as a necessary evil, but as an important part of their position in society. Roosevelt did not see big business as evil, but a permanent development that was necessary in a modern economy. Roosevelt couldnt rely on the courts to distinguish between good or bad trusts. The only solution was for the executive to assume that responsibility. Roosevelts ingenious square dealings and gentlemens agreements controlled many firms. In 1903, a new cabinet position was created to address the concerns of business and labor (Department of Commerce and Labor). Within the department, the Bureau of Corporations was empowered to investigate and report on illegal activities of corporations. The abuse of economic power by railroads proposed another problem for Roosevelt. However, in 19 03, the Elkins Act empowered the ICC (Interstate Commerce Commission, first American federal regulatory agency) to act against discriminatory rebates. Also, in 1906, the Hepburn Act increased the ICC membership from five to seven. The ICC could set its own fair freight rates, had its regulatory pwer extended over pipelines, bridges, and express companies, and was empowered to require a uniform system of accounting by regulated transportation companies. Besides economic relations, Roosevelt involved himself in many important conservative social relations. The Secretary of treasury created an inspection organization to certify that cattle for export were free of disease. With disappointing results, Germany and other European countries banned the importation of American meant. Federal regulation helped improve exports to Europe, free competition, another conservative effort. In 1906, the Meat Inspection Act provided for federal and sanitary regulations and inspections in meant packing facilities. Also, the Pure Food and Drug

Yamamoto essays

Yamamoto essays Yamamoto, the man who planned Pearl Harbor increased my knowledge about the people of Japan because it introduced me to their culture, and the life and times in Japan before World War II. In Japan, the family is the basic unit of society. For example, if a Japanese has the unfortunate occurrence of producing only daughters, they will insist that one of their daughters husbands changes his last name to keep their daughter's last name alive. It was, also, not unusual for people to change their last names. Isoroku Tankano was born in 1884. In 1916, he changed his last name to Yamamoto, because the name Yamamoto was an honorable and ancient one in the history of Japan. One such figure was Tatekawa Yamamoto, who fought against the Emperor, and his forces at the Battle of Watkamatsu, during the Bosshin War. Since he was one of the leaders of the rebellion, when he was captured, he was beheaded at Watkamatsu. Since Tatekawa had no sons, Isoroku was also the future of the Yamamoto clan. Not uncommon in Japan was the fact that men got married for the purpose of producing sons to keep the family name alive. This is exactly what Isoroku did. In 1918, he got married to Reiko, who, ironically, was from Watkamatsu. They had 4 children together, 2 sons, and 2 daughters. It was the standard Japanese family, the mother in charge of the household and of raising the children. He never really loved her, because he had many extramarital affairs, and 2 of the women he "loved". The life and times in Japan right before World War 2 are simply explained: The Imperialist Japanese Army, otherwise known as the "young Turks" was steadily gaining power in the government, was assassinating anyone who did not share in their views for a united Asia (Yamamoto received many death threats, because he wanted to avoid war with the U.S.A. or with Great Britain at all costs), and was using propaganda to c...

Overcoming Writers Block With Freewriting

Overcoming Writer's Block With Freewriting Heres how writing without rules can help us overcome writers block. If the prospect of having to write makes you uneasy, consider how one student has learned to cope with the problem: When I hear the word compose, I go berserk. How can I make something out of nothing? Thats not to imply that I have nothing upstairs, just no special talent for organizing thoughts and putting them down on paper. So instead of composing, I simply jot, jot, jot and scribble, scribble, scribble. Then I try to make sense of it all. This practice of jotting and scribbling is called freewriting- that is, writing without rules. If you find yourself searching for a writing topic, start by jotting down the first thoughts that come to mind, no matter how trivial or disconnected they may appear. If you already have at least a general idea of what you will be writing about, put down your first thoughts on that subject. How to Freewrite For five minutes, write non-stop: dont lift your fingers from the keyboard or your pen from the page. Just keep writing. Dont stop to ponder or make corrections or look up a words meaning in the dictionary. Just keep writing. While you are freewriting, forget the rules of formal English. Because you are writing only for yourself at this point, you dont have to worry about sentence structures, spelling or punctuation, organization or clear connections. (All those things will come later.) If you find yourself stuck for something to say, just keep repeating the last word you have written, or write, Im stuck, Im stuck until a fresh thought emerges. After a few minutes, the results may not look pretty, but you will have started writing. Using Your Freewriting What should you do with your freewriting? Well, eventually youll delete it or toss it away. But first, read it over carefully to see if you can find a keyword or phrase or maybe even a sentence or two that can be developed into a longer piece of writing. Freewriting may not always give you specific material for a future essay, but it will help you get into the right frame of mind for writing. Practicing Freewriting Most people need to practice freewriting several times before theyre able to make it work for them effectively. So be patient. Try freewriting as a regular exercise, perhaps three or four times a week, until you find that you can write without rules comfortably and productively.

The Undetected Occurrence of PTSD in Soldiers Assignment

The Undetected Occurrence of PTSD in Soldiers - Assignment Example Since soldiers are prone to exposure to various traumatic experiences in their endeavours, these traumatic events may lead to the occurrence of PTSD amongst the soldiers. Thus, this creates a need for the detection and prevention of PTSD, especially among soldiers. There exist a number of strategic interventions with regard to the occurrence of PTSD in the society (Bryant, Creamer and O’Donnell, 2009; Foa, Keane, Friedman and Cohen, 2009; Forbes, Creamer and Bisson, 2010; Sones, Thorp and Raskind, 2011; Ursano, Bell and Eth, 2004). These potential intervention measures can be divided into three. Psychological interventions offer a wide variety of intervention methods for adults with respect to the occurrence of PTSD (Gray, Maguen and Litz, 2004; Hoge, Worthington and Nagurney, 2012; Jakupcak, Roberts, Martell, Mulick, Michael and Reed, 2006; Ruzek, Brymer and Jacobs, 2007; Wood, Murphy and McLay, 2009). Thus, some of the psychological intervention methods with regard to the prevention and treatment of PTSD include psychological first aid (PFA); cognitive therapies and exposure-based therapies among other interventions. Since the occurrence of PTSD can also be attributed to biological pathways, there exist various pharmacological intervention methods (Holbrook, Galarneau and Dye, 2010; Matar, Cohen and Kaplan, 2006; McCleery and Harvey, 2004; Schelling, Roozendaal and De, 2004; Stein, Kerridge and Dimsdale, 2007). This is owed to the fact that such debriefing interventions would be geared towards providing the necessary information concerning the occurrence of PTSD amongst the soldiers (Barboza, 2005). The interventions would also create a platform for the affected soldiers to share the traumatic experiences with other concerned parties (Schnurr and Green, 2004). This would significantly contribute to the reduction of the stigmatization associated with the  occurrence of PTSD among soldiers.This implies that CISD and CISM provide a suitable intervention platform for individuals who may be affected indirectly by traumatic events such as soldiers.  

Exchange Rate Regime Tendency and Regulations Essay

Exchange Rate Regime Tendency and Regulations - Essay Example These variables affect conditions in the local capital market within emerging markets. It is the obligation of these markets to identify the links between emerging markets and the global markets. They, therefore, deepen local markets in emerging market countries. An international capital market includes all transactions with an international dimension (Woepking, 2007). It represents a number of closely integrated markets. The foreign exchange market is forming a major component of the international capital market. The world’s major financial centers are; Singapore, London, Hong Kong, New York, and Paris. New securities are issued in primary markets while a majority of capital transactions take place in secondary capital markets (AÃŒ rvai, & Heenan, 2008). The spot market involves the sale of goods for cash and their delivery done immediately (Cuthbertson, & Nitzsche, 2001). A futures market involves transactions of goods and their delivery completed on a specified future date (Kline, 2000). Theory offers numerous insights to the possibility of linkages between the exchange rate regime and macroeconomic performance. A country’s exchange rate regime is classified as either â€Å"fixed† or â€Å"floating.† A country that operates a fixed (pegged) exchange rate regime has its exchange rate tied to another country’s currency. This regime is set by the government or central bank of such a country so as to maintain its currency’s value within a narrow band. A floating exchange rate regime is concerned with the demand and supply for a country’s currency relative to other currencies. In such a case, a country’s exchange rate regime is set by the foreign-exchange market (Adams, 2006). Exchange rate regimes have unique characteristics. These characteristics are accompanied by various principle issues.  

Critical Incident Analysis Essay Example for Free

Critical Incident Analysis Essay Throughout this assessment I will analyse a critical incident of an interaction between a worker and a service user or carer during my statutory observation experience. I will conclude my own assessment of the situation and demonstrate my understanding of the use of self, context in which social work takes place and the knowledge and methods of practice. I will not use any of the service users, carers or agencies names in this essay due to the data protection act 1998. I will also adhere to the GSCC codes of conduct that respect and relate to the service users confidentiality and safety. This include respecting confidential information and clearly explaining agency policies about confidentiality to service users and carers, being reliable and dependable, declaring issues that might create conflicts of interest and making sure that they do not influence your judgement or practice; and adhering to policies and procedures about accepting gifts and money from service users and carers. (GSCC, codes of practice for social care workers. ) My statutory observation placement is at a clinic for substance misuse, mainly being heroin, crack cocaine and alcohol. During one of my days there I was given the opportunity to shadow one of the clinics general practitioners for the day. The general practitioners main role is to work alongside the service user in order to help the break the cycle of drug or alcohol dependency and also to live a healthier lifestyle and offer them a better standard of living. The general practitioner meets with the service users on a monthly basis in which gives him the opportunity to gain as much information about the service user as he can in order for him to work with them as effectively and efficiently as possible. The general practitioner greeted the service user in the service room, and he also asked the service user’s permission for me to be present in the room, which then he further explained me being a student social worker. The service user agreed to this. Before actually meeting the service user I had the chance to read through their notes with the doctor so I could get a better understanding of what the meeting would entail, Furthermore to gain a better understanding of the service user’s background and their main reasons for being there. I introduced myself to the service user as a student social worker. We all sat down and the GP went through the notes with the service user and asked them about any other incidents that may have occurred since the last meeting. Prior to the meeting with the service user the GP had revived the service users latest drug test results which were indicating that the service user still had very high traces of heroin in his system even though he was on a methadone script. Furthermore the drug test did not correspond with the amount of methadone that should have been visible in the service users system. Therefore the GP explained what the test results indicated and queried the service user of why the test results have come back with these conclusions. The service user then went on to explain that these indications are showing on the results because the service user has been selling his methadone prescriptions to feed his heroin addiction as he is unemployed and was not receiving the same feeling off the methadone that he would get when he would take heroin. The GP then called one of the clinics social workers as he could only advise the service user on the effects that it will have on their health, but could not help them with the mental and social strain that comes with drug addiction which a social worker could. A social worker then come in and spoke to the service user, to find out about his social background and other emotional issues that are present in the service user’s life that may influence the taking of heroin. ‘A critical incident analysis is a solution, either positive or negative that made a particular impression on a student (Clamp 1984 cited in Reed and Procter 1993) (p. 69). Richard and Parker (1995) argue that reflecting and analysing the incident the practitioner is able to consider how the incident may have been managed differently by applying other knowledge and consequently enable the practitioner to move forward and consider a future situation differently. For the purposes of this piece of work I will be analysing an observation of a meeting between a male and a GP. When I learnt that I was going to be shadowing at a clinic for service users with drug and alcohol problems I was quite worried and intrigued as to what would take place. Then I realised I had to be holistic and also realistic, and although I am not close to anyone that has a heroin, crack cocaine or even an alcohol addiction I have been surrounded by people that have used certain drugs such as cannabis or cocaine. I also feel that I will not always know that this is the case as not everyone demonstrates through their behaviour that this is an issue for them, also some individuals feel ashamed as drug and alcohol use is frowned upon and individuals will deny using drugs. Some individuals explain that they use drugs as a way of numbing their problems or to gain confidence and self esteem. Beliefs about oneself and about the role of drugs or alcohol in ones life are sometimes called existential models (Greaves, 1980). Khantzian (1985) has proposed that addicts use drugs to offset or address specific problems they believe they have, such as a lack of confidence in social-sexual dealings, a view sometimes referred to as the adaptive model of addiction. According to Peele (1985), the individual becomes addicted to a substance because it fulfils essential intrapsychic, interpersonal, and environmental needs. I have always been swayed, and my views have always been clouded by what is written in the media. Substance misuse is always given a negative image and the people that use drugs or alcohol are looked upon in a very negative way, and seen as less important and problematic in society. When looking in on various conversations at this placement I have noticed the band wagon effect- Brown and Rutter (2009) come into play, as it seems to me that family members were scared to be disowned or frowned upon if they were to help the drug user, or even offer advice and support. Throughout my upbringing I have always been warned about the effects of drugs and alcohol misuse, however I feel that my parents didn’t really carry a lot of knowledge about the subject. The misuse of drugs act 1971 intends to prevent the use of non medical use of certain drugs for this reason it controls not just medicinal drugs (which will also be in the Medicines Act) but also drugs with no current medical uses. Offences under this Act overwhelmingly involve the general public, and even when the same drug and a similar offence are involved, penalties are far tougher. Drugs subject to this Act are known as controlled drugs. The law defines a series of offences, including unlawful supply, intent to supply, import or export (all these are collectively known as trafficking offences), and unlawful production. I was able to relate the misuse of drugs act 1971 to the conversation in which I shadowed as the service user was selling drugs that were only supposed to be taken as a controlled medicine that is prescribed. Therefore the service user is committing an offence. The medicines act 1968 clearly states that Prescription only medicines are the most restricted. They can only be sold or supplied by a pharmacist if supplied by a doctor. Pharmacy medicines can be sold without a prescription but only by a pharmacist. General Sales List medicines can be sold by any shop, not just a pharmacy. However, even here advertising, labelling and production restrictions apply. drugscope. org. uk Interviews were carried out with 68 people who were involved in selling in the four markets. Three-quarters of them were men. Their average age at the time of interview was 31, and just under a third had lived in the areas all their lives. Many had experienced unsettled early lives: over half had lived with a foster family, in a childrens home or in secure accommodation. Interviewees had typically used alcohol and illicit drugs from an early age. Many had had a disrupted education, over half being excluded from school or leaving with no educational qualifications. Nearly all had been in contact with the criminal justice system, and over two-thirds had served a prison sentence. Throughout the interaction between the GP the social worker and the service user, and also having conjured up these images of substance miss use I was worried I was going to find it extremely hard to relate to the service user, and also find it difficult to hold in my emotions. I felt as though the individual did not value his own life and other around him, this then made me reconsider my own values and belief systems. I believe that my â€Å"use of self came into context as I strived for genuineness with the service user and I truly wanted to believe that they were on the road to recovery. However I still honoured the values and ethics I strongly value in social work. I could not imagine myself, what it must be like to be addicted to a drug or alcohol, and I have had this stereotypical image of what it would be like and how a person would live their life. I imagined them to be without a lot of money, and living in very poor housing conditions. But also imagined them to hang around with the wrong crowd which may be a big influence on how they go about things. Some of these perceived ideas were backed up by research or what I have seen in the media. It is also very much a stereotypical image. Rogers (cited in Thompson 1988) says that making a judgement about people can be a barrier to effectiveness and is something I need to be aware of if I am to become a reflective and reflexive practitioner. When I first met the service user, I was surprised as to how well he looked considering the circumstances, He seemed very outgoing, friendly and generally happy. I order to gain the facts around the service user’s current situation this meeting had been arranged between the GP and the service user. The conversation began with open questions from the GP to the service user in an effort to gather information about his behaviour and addiction to heroin. He asked the service user about any events that had happened since the last meeting, he explained that he had used heroin since even though he has been assigned to a methadone script, and the way he has been fuelling his heroin addiction is by selling his methadone to other users that can not get any substances top feed their addiction. According to Lawson (cited in Davies 2008) even if their is a key worker system in place the whole team still need to be aware of the intervention and support that the service user is getting. I felt that this was not happening as their should of been a closer supervision in place for the service user to take his methadone script which would therefore prevent the service user being able to sell the drug for money and other purposes. This to me proved that there was a lack in communication; therefore I would be worried that this could potentially be dangerous and cause problems if the service user was able to get away and carry out these sorts of actions. As Seden (2005:2) states â€Å"whether a communication is good depends on how it is received in the situation and what is conveyed to the other person. GP prescribed the service user with a higher methadone dosage that he was on before. This was never noted to his key worker or discussed before hand which therefore allowed the service user to sell his extra methadone and be unnoticed for so long. As Seden (2005:2) states â€Å"whether a communication is good depends on how it is received in the situation and what is conveyed to the other person. Throughout the meeting I made sure I paid particular attention to the way in which I was positioned using the Egan (2007) theory of Soler. I also made sure that I put the focus on the ther person and on what they were offering as they spoke, rather than keep asking them for additional information or going on to talk about other things, this is called paraphrasing and summarising. Eye contact or looking at the user of services is important in this kind of situation and context as it conveys that we are attending to the other, it is a way of saying â€Å"I am interested in what you say and f eel†. The Soler theory is an effective theory to undertake whilst being in this position when listening to a service user one on one. As you need to make the service user feel that you are genuinely interested in what they have to say, then only will the service user actually open up and truly tell you what his problems are as then they are confident that I am here to honestly try to help them. Egan (2007) (p. 99) argues that attentive listening to these experiences and feelings of users of services is critical for further work: these experiences help us to understand where they are starting from and their frame of reference. Attentive listening is very effective in these sorts of situations with service users, as every service user is different and has different problems. Therefore listening intricately is very important as this will then help you navigate in which is the most effective and efficient route to take in trying to help rehabilitate each individual. As the meeting went on social worker began to question the service user’s motives for selling his methadone script and continuing to take heroin. The service user then went on to explain that it is because he does not have a strong support network as his family have disowned him and the only companions he has are the other heroin users. This is why he is struggling to break the chain of causation as the only people he is surrounded by are the other users and dealers. After hearing this I was impressed with his capacity to cope with the situation that he was in. This meeting reinforced Schulman’s (2006) resilience theory. Here was a man who had been disowned by his own family for being a heroin user for many years and is currently undergoing a methadone script and does not have much support around him at all and is experiencing a lot of disruption in his life. In reference to the Ecological model I can see that the service user is struggling to stop continuing taking heroin. This is because the environment that he is present in is surrounded my other drug takers and drug dealers which therefore triggers his new drug fuelled instinct to relapse and take heroin again. Whereas if the service user had a different environment that he could go to where it was drug exempt, this could encourage the service user to stay off heroin and act as a barrier in which would break the chain of causation for relapsing and taking drugs again. (Social service review 1998) Being able to read the case notes enabled me to be better informed. Schulman (2006) talks about how ‘tuning in’ and how it involves the workers effort to get in touch with the potential feelings and concerns that the client may bring to the encounter. The purpose is to help the worker become a more sensitive receiver of the client’s indirect communication in the first sessions. I tried to put myself in a similar where I had questioned someone that had authority over me, the only example I could think of was when I had been in detention at school as a child and I was questioned as to why I was there, and why I did the incident. I felt powerless and frightened as they had more authority over me, and seemed so much more important. I could not seem to get my point across and I did not feel that he was listening to my point of view and taking it into consideration. This has made me realise how important it is to make the service user feel at ease as you are asking them to open up and asking them to let you in and explore their troubles. They will only allow this if they feel comfortable and not undermined. However at the same time establishing clear boundaries with the service user is very important. Throughout the meeting I realised just how hard it would be discussing your problems and the use of drug addiction to two complete strangers, furthermore having to open up about your life and all the problems you have encountered on the way to lead you to this state of life. As a result I tried to keep a low profile during the meeting, by not making eye contact with the service user and trying to make myself inconspicuous. By avoiding eye contact I was merely reinforcing the awkwardness I felt. Schulman (2006) believes that it is better to tackle difficult subjects head on. Then I was worried that the service user may think that my lack of ability to maintain sufficient eye contact could lead him to think that I was merely not interested in what he had to say or that I disapproved with some of the explanations that he was presenting. When it was just to do with me being uncomfortable. Lloyd (cited in Davies 2008) talks about the need for social workers to work on there own issues. This should involve self awareness and being comfortable around others. This will help me challenge my views but also help me become more self aware and, in turn, more open to others who are struggling to express their difficulties. While my own life was not trouble free neither was it associated with the emotional turmoil and psychic disturbance which Hall Stanley G (cited in Davies 2008) research showed. I have always had the support of a loving family and friends. I have always been influenced to do well at school, go on to university and make something of my life. I have also been lucky enough to always live in nice areas that have very low crime rates, however this was not the case for the service user. He has always grew up and lived in very run down, deprived areas and has mixed with the wrong social circles. He has also not have had the family and friend support network which I think a person strongly needs in their life. The service user also left school with no GCSE’S and went straight into work, which was bar work which lead him to a wrong crowd. Giddens, A (2001) refers to gender as the psychological, social and cultural differences between makes and females. Essentially sex is determined biologically and gender is culturally learnt. The functionalist sociologist would argue that boys and girls learn sex roles through socialisation while the feminist perspective would be that women do not share the same status as men in society. It can be argued that male socialisation infers that they are the stronger sex and not able to express their emotional feelings as females are able to. The service user’s lack of permanence and consistency with his own parents and friends will, according to Rushton (2000) impact on his emotional development. It is therefore important that the professionals in his life are not seen to perpetuate these feelings. The holistic approach builds on the social model of disability which is the theory of there being blocks such as environment disabling systems and social attitudes that are getting in the way of the service users independence. Therefore in this case going by the holistic approach, the service user that I was able to shadow, his environment acts like a block to his independence as the social attitudes to the people within his environment are drug related which is leading the service user to carry on using drugs. The holistic approach builds on the social model of disability that sees blocks to independence arising from social attitudes, disabling systems and environments. (Campbell and Oliver 1996; Oliver 1993). Further more this pproach stresses the need for attention to the service users ethnicity, culture and history because together they form their identity and influence life options open to them, and the attitudes of some people towards them and their abilities. Throughout this experience I have been able to learn about the importance of drawing on theoretical frameworks to understand a person’s current behaviour and the effects of his life experiences. According to Freud behaviours driven by th e id are largely unconscious and describe impulsive behaviours that can lead to all kind of difficulties. What this critical incident analysis has highlighted to me is that social workers and other professionals have a responsibility to reach decisions about intervention, protection and safeguarding in a series of situations where evidence may be unclear or contested. Baldwin, N. and Walker, L in Adams et al (2005) say that it is important to recognise that risk can be assessed through a process, which is a collaborative and undertaken within a legislative and organisational framework. From my experience at this particular placement I can draw upon a number of different things that have made me question my own learning and development. It had made me wonder weather I see things differently to others, and also whether my views and opinions would be appreciated. From this shadowing experience I have most definitely changed my views on substance misuse and the kind of stereotypes I had around it. I feel that it has made me value my life more however value the people that are in my life even greater. This experience enabled me to see the importance of ‘critical thinking’ to find a workable solution (Brown, K, pg 12). Throughout the conversation the GP and the social Worker ‘reached for feeling’ and put feeling into words. I feel that I was very judgemental before actually meeting the service user, and I realise that this is a very bad habit as a Social Worker, however this helped me in my development and learning. This also made me think about other factors that may affect how people ‘label’ others such as; discrimination and oppression. I was also able to observe how different agencies work together in order to provide better care for the service user. In this case the GP worked alongside the job centre, the pharmacy, the social worker and the key worker. ‘They can offer service users a more flexible approach and share expertise in order to give them a better outcome’. (Tennyson,1998). When the service user had left the GP had a ‘de briefing session’. This was also a time for me to ask any questions, this is something that I have practiced through reflection time and feedback time with my peers and tutors. The importance of ‘tuning in’ was explained to me. ‘Research informs practice’.

Sight Words and Highfrequency Words :: essays papers

Sight Words and Highfrequency Words Sight words and high-frequency words are necessary for early readers to learn because these are the words used most often in reading; these words account for 60% of most print. Sight words are a part of vocabulary that are immediately recognized in their entirety rather than requiring word analysis. By teaching children these words by sight saves them the trouble of attempting to sound them out; this is helpful because many of these words do not follow regular phoneme patterns, such as: some and are. Some other examples of sight and high-frequency words are: the, that, him, and also. Children are exposed to sight words and high-frequency words everyday, whether it is at home, in the classroom, or reading signs on the street. These words are also best exposed through literacy. Reading children’s books is one of the most successful ways for children to learn these important words. Since most first graders are unable to read an entire book indepently, reading to them numerous times a day or week can be beneficial in teaching them sight and high-frequency words. The leading types of books for doing this are predictable books, caption books, and label books. Students learn patterns in context plus vocabulary through reading predictable books. A few examples of predictable books are: If You Give a Mouse a Muffin by Laura Numeroff, Chicken Soup with Rice by Maurice Sendak, and Brown Bear, Brown Bear by Bill Martin. After reading a book such as Brown Bear, Brown Bear you could make a worksheet that involves children’s comprehension of the literacy used. For example you could have your students fill in these blanks, â€Å"Brown Bear, ____________ Bear What Do You See? I see a ___________ bird looking at me.† You can also use caption books, and label books in this way to benefit your students learning of sight words and high-frequency words. Although when using these books, it is important to make sure that your children are not just looking at the pictures or memorizing the text. You can assess them on this by covering up the pictures and showing them the words. Remember your goal as a teacher is for your students to become independent readers. When teaching these words, they should be taught together in isolation and in context.

Soil Sample

Discussion: D10 = 0. 078mm D30 = 0. 125mm D60 = 0. 55mm Cc = (D30)2 / [D10 x D60] = 0. 1252 / [0. 55 x 0. 078] = 0. 36422 < 1 Cu = D60 / D10 = 0. 55 / 0. 078 =7. 0513 > 6 If a soil is well-graded, it should satisfy 1 < Cc < 3 Cu > 4 (for gravels) Cu > 6 (for sand) Note that, from our result, Cc is much smaller than one. So by the constraints 1 < Cc < 3, we can conclude that the testing soil is not well-graded, but poorly graded. And the Cu obtained is 7. 0513 > 6, which implies that the sample should be sand but not gravels. Furthermore, we may classify the sample following the table below accurately:As we see our sample contains 17. 16% of gravel which satisfy the constraints of gravelly sand. So we may further conclude that the sample is poorly-graded gravelly sand. (3) For the engineering application of results, we may see that as sieve analysis test (dry sieve) results in gradation of sample in well-graded or poorly graded on the basis of their particle sizes and its size distribution, so the result can be an indicator of other engineering properties such as compressibility, shear strength, and hydraulic conductivity which is important in construction engineering and geotechnical engineering.In an engineering design, the gradation of soil often controls the design and ground water drainage of the site. For example a poorly graded soil will have better drainage than a well graded soil because there are more void spaces in a poorly graded soil. And other example is a well graded soil is able to be compacted more than a poorly graded soil. Most types of projects may have gradation requirements that must be met before the soil to be used is accepted.Conclusion: From the above result, the sample is classified as poorly-graded gravelly sand. The result is useful for the type of use of the site in further development. These poorly graded stone is good for drainage but not as a kind of foundation support. The importance of the gradation o f soil is understood so that soil can be based in different use and will not induce unwanted accident in construction engineering or geotechnical engineering.

Facebook Comments Essay

The National Labor Relations Board’s most recent decision demonstrates that not all employee social media posts are protected by the National Labor Relations Act. Questions remain, however, about the extent to which employees can be disciplined over social media activity We can expect the NLRB to continue to address the topic of employee rights as they relate to social media. Employers should review their employee handbooks and employment policies to ensure compliance with the NLRA and the NLRB’s jurisprudence. Employers should also consider training managers about permissible and prohibited conduct under the NLRA. Finally, employers should consider conducting their own education programs, including reminding employees of social media policies. 1. DOES AN EMPLOYEEE HAS ANY LEGAL RIGHT TO DESCIPLINE OR DISCHARGE AN EMPLOYEE OVER COMMENT ABOUT THE COMPANY? In my opinion addressing employee terminations resulting from Facebook posts, the National Labor Relations Board (NLRB) determines that the comments were concerted activity protected by the National Labor Relations Act (NRLA or Act). This latest decision reinforces that employers must exercise caution before terminating or disciplining employees as a result of their comments on social media. The answer is no. Employers should take note of the NLRB’s continued focus on social media policies and its view of social media activity as akin to water cooler conversation. The decision should prompt all employers to evaluate their policies regarding employee social media usage and speech outside the workplace. Employers should also train supervisory personnel on how to respond to the increased use of social media. 2. would you willing to settle the charges voluntarily; would you do so or insist on legal right to a formal NLRB HEARING ON THE CHARGES? I would insist on my legal right to a formal hearing with the NLRB. The NLRB’s main concern is that any restrictions employers put on workers’ social media conduct do not violate their rights under Section 7 of the National Labor Relations Act to engage in protected concerted activity, such as discussing the terms and conditions of their employment with co-workers, even on Facebook. But that does not mean you have to let your employees run amok online. Your policy is more likely to survive scrutiny if you have made an effort to provide specific examples of what is and is not acceptable conduct. Here are some examples from the recent guidance on social media policies that are employee-tested, NLRB-approved: †¢Prohibiting â€Å"harassment, bullying, discrimination or retaliation,† even at home or after business hours. †¢Informing workers that they are â€Å"more likely† to resolve complaints by speaking with co-workers or going through the company, rather than posting grievances online. †¢Forbidding â€Å"inappropriate postings,† specifically threats of violence or discriminatory remarks. †¢Instructing employees not to reveal trade secrets or confidential information, as long as you detail the kind of information you mean, so there’s no chance of the policy being read to restrict Section 7 rights. 3. DID THE COMPANY COMMIT UNFAIR LABOR ACT? An employee was discharged lawfully after posting negative comments on Facebook critical of patient care, because the employee’s postings were merely an expression of individual gripes, as opposed to protected concerted activity. In this case, at least several coworkers responded to the posting; however, their messages reflected that the posting was individual and not group activity. The NLRB also rejects a policy requiring company approval for employees to identify themselves as employees on social networking sites or requiring the employees to state that their comments are their personal opinions and do not necessarily reflect the employer’s opinions. Not surprisingly, the NLRB also found it is unlawful to discharge any employee pursuant to an overbroad social media policy prohibiting disclosure of private or confidential information of another employee because the policy did not provide guidance on what the employer considered confidential. This is how I feel it was unfair labor act: †¢Ã¢â‚¬â€šA policy prohibiting employees from making disparaging comments when discussing the employer or its supervisors was unlawful because the policy did not make clear that it did not prohibit protected concerted activity. †¢Ã¢â‚¬â€šThe discharge of a paramedic i who posted demeaning comments concerning her employer’s clientele was lawful because there was no evidence of protected concerted activity: the comments did not mention any terms or conditions of employment, the posting was not discussed with any coworkers, and the comments were not for the purpose of inducing group activity or an outgrowth of collective concerns of the employee or her coworkers. The NLRB’s recent report provides helpful guidance to employers not wishing to become potential NLRB cases, including the following:†¢Ã¢â‚¬â€šCommunications that are not concerted are generally not protected. However, the cases highlight that a finding of concerted activity might turn on evidence not readily available to the employer, so caution is warranted. †¢Ã¢â‚¬â€šCommunications that are concerted (i.e., that are not merely an individual gripe) on matters of mutual concern to employees are likely to be found to be protected by the NLRA. †¢Ã¢â‚¬â€šCommunications that are protected do not become unprotected simply because the comments are communicated via the Internet and/or because they might be read by nonemployees as well. †¢Ã¢â‚¬â€šCommunications that are protected do not become unprotected just because they contain some critical (about the employer) or otherwise objectionable language. †¢Ã¢â‚¬â€šAn association policy that, reasonably interpreted, would tend to â€Å"chill† employees in the exercise of their rights under the NLRA is likely to be found unlawful by the NLRB if it is challenged. Given this new focus on social media, employers should: 1) Review their relevant employment policies to ensure that they are not overbroad and do not constitute potential unfair labor practices. 2) Proceed cautiously when determining whether to discipline an employee because of his or her comments in postings on Facebook, Twitter or other social media.

The Last Of The Mohicans Essay

The Last Of The Mohicans Essay The Last Of The Mohicans Essay Natty Bumppo: An American Hero Today we name countless heroes, Superman, Batman, and superman are all based off of Natty Bumppo’s heroic character. When creating the film â€Å"The Last Of ThH Mohicans†, James Fenimore Cooper defines the American hero through his depiction of Natty Bumppo. The American hero is a brave, naive, and unsophisticated character of nature. Throughout the film Natty Bumppo, also known as Hawkeye, demonstrates the various traits of an American hero. The numerous traits that were displayed by Bumppo have set the precedent for American heroes of come. Natty Bumppo has had countless encounters with nature throughout the film. Instead of treating the land poorly, Hawkeye respects the land. because he knew that just being one with nature was not enough, he had to fight in order to survive. Finding the right balance was key and later became his claim to heroism. On the other hand, Major Hewyard means well but does not understand the landscape whic h ends up hurting him in the long run. These are the main contrasting values of Britain and America. In addition, Natty did not have to adapt to this lifestyle like the British would have to. In conclusion, Bumppo loved what he did which in the long run made it easier to succeed. It is evident throughout the film that Natty is exceptionally talented and brave. Whether he was hunting or helping someone out people admired natural talent and bravery. For example, when the Hurons ambushed the British, Natty stayed calm. He knew that showing pain was a weakness. However, by coming off strong he could also become a target, but that did not stopped him. He walked right into his enemies territory to help save Cora. When he arrived he kept walking event though he suffered a hit after hit from the Hurons. When he sees Cora Munro suffering he states â€Å"Let the children of the dead Colonel Munro go free and take the fire out of the English anger over the murder of their helpless ones.† (Mann).In this part of the film, Bumppo and Cora are in love and Natty was willing to do anything to save her. Clearly, the measures he went through for Cora were extraordinary. All of Natty’s actions can be used to show his virtues of, dedication and bravery. Natty Bumppo is naive and unaffected by the corrupt civilization around him. In the beginning of the film, when Natty was fighting he was unaware of what was going on. However as the film went on, Natty did what ever it took to save Cora Munro. For example, he went onto the Huron’s land, killed numerous people, and risked his own life countless amounts of times. Going

Assigning Oxidation States Example Problem

Assigning Oxidation States Example Problem The oxidation state of an atom in a molecule refers to the degree of oxidation of that atom. Oxidation states are assigned to atoms by a set of rules based on the arrangement of electrons and bonds around that atom. This means each atom in the molecule has its own oxidation state which could be different from similar atoms in the same molecule.These examples will use the rules outlined in Rules for Assigning Oxidation Numbers. Key Takeaways: Assigning Oxidation States An oxidation number refer to the quantity of electrons that may be gained or lost by an atom. An atom of an element may be capable of multiple oxidation numbers.The oxidation state is the positive or negative number of an atom in a compound, which may be found by comparing the numbers of electrons shared by the cation and anion in the compound needed to balance each others charge.The cation has a positive oxidation state, while the anion has a negative oxidation state. The cation is listed first in a formula or compound name. Problem: Assign oxidation states to each atom in H2OAccording to rule 5, oxygen atoms typically have an oxidation state of -2.According to rule 4, hydrogen atoms have an oxidation state of 1.We can check this using rule 9 where the sum of all oxidation states in a neutral molecule is equal to zero.(2 x 1) (2 H) -2 (O) 0 TrueThe oxidation states check out.Answer: The hydrogen atoms have an oxidation state of 1 and the oxygen atom has an oxidation state of -2.Problem: Assign oxidation states to each atom in CaF2.Calcium is a Group 2 metal. Group IIA metals have an oxidation of 2.Fluorine is a halogen or Group VIIA element and has a higher electronegativity than calcium. According to rule 8, fluorine will have an oxidation of -1.Check our values using rule 9 since CaF2 is a neutral molecule:2 (Ca) (2 x -1) (2 F) 0 True.Answer: The calcium atom has an oxidation state of 2 and the fluorine atoms have an oxidation state of -1.Problem: Assign oxidation states to the atoms in hypochlorou s acid or HOCl. Hydrogen has an oxidation state of 1 according to rule 4.Oxygen has an oxidation state of -2 according to rule 5.Chlorine is a Group VIIA halogen and usually has an oxidation state of -1. In this case, the chlorine atom is bonded to the oxygen atom. Oxygen is more electronegative than chlorine making it the exception to rule 8. In this case, chlorine has an oxidation state of 1.Check the answer:1 (H) -2 (O) 1 (Cl) 0 TrueAnswer: Hydrogen and chlorine have 1 oxidation state and oxygen has -2 oxidation state.Problem: Find the oxidation state of a carbon atom in C2H6. According to rule 9, the sum total oxidation states add up to zero for C2H6.2 x C 6 x H 0Carbon is more electronegative than hydrogen. According to rule 4, hydrogen will have a 1 oxidation state.2 x C 6 x 1 02 x C -6C -3Answer: Carbon has a -3 oxidation state in C2H6.Problem: What is the oxidation state of the manganese atom in KMnO4?According to rule 9, the sum total of oxidation states of a neutral molecule equal zero. K Mn (4 x O) 0Oxygen is the most electronegative atom in this molecule. This means, by rule 5, oxygen has an oxidation state of -2.Potassium is a Group IA metal and has an oxidation state of 1 according to rule 6.1 Mn (4 x -2) 01 Mn -8 0Mn -7 0Mn 7Answer: Manganese has an oxidation state of 7 in the KMnO4 molecule.Problem: What is the oxidation state of the sulfur atom in the sulfate ion - SO42-.Oxygen is more electronegative than sulfur, so the oxidation state of oxygen is -2 by rule 5.SO42- is an ion, so by rule 10, the sum of the oxidation numbers of the ion is equal to the charge of the ion. In this case, the charge is equal to -2.S (4 x O) -2S (4 x -2) -2S -8 -2S 6Answer: The sulfur atom has an oxidation state of 6.Problem: What is the oxidation state of the sulfur atom in the sulfite ion - SO32-?Just like the previous example, oxygen has an oxidation state of -2 and the total oxidation of the ion is -2. The only difference is the one less oxygen. S (3 x O) -2S (3 x -2) -2S -6 -2S 4Answer: Sulfur in the sulfite ion has an oxidation state of 4.

Project Report Essay Example | Topics and Well Written Essays - 3000 words - 1

Project Report - Essay Example A railway line branch ends at the Tarmac site and the aggregate operations area demarcates Copperfields and the Knowsthorpe site. Currently, the Hunslet Mills (2C,1) has a plan to accommodate 699 new units and further application for 699 apartments, 335 flats and a space of 12,455 MÂ ² for offices on the adjacent site (2C.2) lying between Richmond Bridge and Hunslet Mills. This implies that the area is capable of housing 2,500 homes (LCC, 2006). To be promoted for mixed use development. This includes housing development with different house types, neighbourhood centre at the Cross Green Lane frontage. The Cross Green Lane Frontage will incorporate the green space and flagship development. This area will be dedicated for industrial use that incorporates rail freight, and mixed house types. A buffer zone will be created between residential and heavy industrial uses as a linear park is constructed along the waterfront in the small neighbourhood centre. In this area, there is a proposal for mixed used development. It will incorporate mix house types, new offices, A3 and A4 house types along the waterfront. Research, development, and light industry will also be included. Currently, Yam Street and Hunslet Mills are close to each other, with a non-contiguous boundary with Copperfield College. However, Copperfield College is detached because of the industrial uses and the new East Link Road. This implies that the link road acts as a physical barrier to the two areas. Leeds City Council and its partners require development proposals that progress progressively in terms of quality with surrounding land uses and with the Yarn Street site. Fruitful negotiations with landowners concerning the level of funding from the public sector as proposed by the proposal must ensure that the scheme is viable. The discussed sites present development opportunities worth exploration but still there arises some issues that need

London is one of the most culturally and ethnically diverse cities on Assignment

London is one of the most culturally and ethnically diverse cities on the planet - Assignment Example Essentially, multiculturalism enhances a community. It regenerates cities that are on the verge of decay. This is demonstrated in the case of the staging of the Olympics in London this year. With the event, there is an expectation of a positive effect in the population movement both inwards and outwards. Britain maintains it will create a stable, progressive and sizable community that is multi-ethnic in composition. The Olympics is expected to bring in people, wealth and diversity with all the developments that will take place. The positive consequence can be specifically illustrated in an aspect of life in London affected by the influx of foreign migrants. Benedictus revealed how the diversity gave life to the food industry in the city. It was explained that culinary tradition is one of the things that the British way of life lacks and as the new immigrants crave for a taste of home, many restaurants offering foreign food open in new immigrant communities. Native Londoners were quick to welcome the changes, which led to a vibrant food industry that provides for the needs of both the migrants and the Londoners alike. This example represents how immigrants contribute new ideas, new changes and new dimension to a community. According to Parekh, multiculturalism â€Å"is not about shutting oneself up in a communal or cultural ghetto and leading a segregated and self-contained life† because it is all â€Å"about opening oneself to others, learning from their insights and criticisms, and growing as a re sult.† Multiculturalism is not without risks. The spate of riots that plagued London in recent years is evidence to this point. When social integration fails, there is always the danger of conflict. There are several reasons for this. First, there is ignorance, which according to Benedictus, breeds intolerance. Unfortunately, it happens most of the time. Then, there is also the media. It feeds ignorance and encourages discrimination by stereotyping people and

Inter national trade Essay Example | Topics and Well Written Essays - 2500 words

Inter national trade - Essay Example International trade is in principle not different from domestic trade as the motivation and the behavior of parties involved in a trade do not change fundamentally regardless of whether trade is across a border or not. The main difference is that international trade is typically more costly than domestic trade. (Cited from Wikipedia) The reason is that a border typically imposes additional costs such as tariffs, time costs due to border delays and costs associated with country differences such as language, the legal system or culture. Another difference between domestic and international trade is that factors of production such as capital and labor are typically more mobile within a country than across countries. Thus international trade is mostly restricted to trade in goods and services, and only to a lesser extent to trade in capital, labor or other factors of production. (Cited from Wikipedia)Then trade in goods and services can serve as a substitute for trade in factors of produ ction. Question 1 The table obtained from the World Trade Organization in 2010, showed International Trade Statistics-Growth in the volume of world merchandise exports and production 2000-2007. The percentage for world merchandise exports during 2005-2007 was fluctuative, with the highest growth recorded in 2006. Agricultural products started off steadily but suffered a decline in 2007. Fuels and Mining Products were consistent in its growth over that same period. Manufacturers showed its highest growth in 2006, whilst world merchandise production was consistent but showed a marginal increase in 2007. Agriculture was fluctuating similarly to Mining which suffered a nil growth in 2007. Manufacturing was consistent until its marginal increase in 2007. Lastly, the World GDP got a marginal increase over the last two years. Four factors which may have contributed in the growth in world exports include; Industrialization, advanced transportation, globalization and multinational corporatio ns . Industrialization may be defined as the process in which a society or a country transforms itself from a primarily agricultural society into one based on the manufacturing of goods and services. Individual manual labor is replaced by mechanized mass production and craftsmen are replaced by assembly lines. (Industrialization, Anon, 2011) Characteristics of industrialization include the use of technological innovation to maximize production efficiency in order to increase economic growth. The growth of the amount of freight being traded as well as a great variety of origins and destinations promotes the importance of international transportation as a fundamental element supporting the global economy. Economic development in Pacific Asia and in China in particular, has been the dominant factor behind the growth of international transportation in recent years. Since the trading distances involved are often considerable, this has resulted in increasing demands on the maritime shippi ng industry and on port activities. International transportation systems have been under increasing pressures to support additional demands in freights volume and the distance at which this freight is being carried. This could not have occurred without considerable technical improvements permitting to transport larger quantities of passengers and freight, and this

Company Background And Market Analysis Of Mcdonalds

Company Background And Market Analysis Of Mcdonalds McDonalds is the leading global foodservice retailer and the worlds largest chain of hamburgers fast food restaurant. It is founded in year 1955 by Ray Kroc. McDonalds serves more than  60 million people with more than 32,000 local restaurants in 117 countries each day. It employs more than 1.5 million people. More than 75% of McDonalds restaurants worldwide are owned and operated by independent local men and women. Source From the table above, since year 2004 until year 2008, even until now, McDonalds is still the number choice of customers when come to fast food follow by Burger King and Wendys. In year 2008, Subway took over Wendys place and ranked at number three. Besides that, The Star Online stated that McDonalds is ranked in the top 10 most valuable brands in 2010 and it is placed at number six. Top 10 most Valuable Brands in 2010 Rank Brand Value ($bn) 1 Coca-cola 70.45 2 IBM 64.73 3 Microsoft 60.90 4 Google 43.56 5 GE 42.81 6 McDonalds 33.58 7 Intel 32.02 8 Nokia 29.5 9 Disney 28.73 10 HP 26.87 Source: Company Situation Mission Statement: McDonalds vision is to be the worlds best quick service restaurant experience.   Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. Values: We place the customer experience at the core of all we do. We are committed to our people. We believe in the McDonalds system. We operate out business ethically. We give back to our communities. We grow our business profitably. We strive continually to improve. Management Overview McDonalds management is very successful as it exports its brands throughout the globe. The company operates McDonalds restaurants as well as franchises. There are 32,478 restaurants in 117 countries at year-end 2009, and there are 26,216 were operated by franchisees and 6,262 were operated by the Company. Under franchise arrangement, a portion of the capital have to be provided by franchisees to invest in their restaurant businesses for the equipment, signs, seating and decorations, reinvesting in the business is needed from time to time. Financial Situation Revenues by geographic Segment: McDonalds largest geographical market is Europe, accounted for 41% of the total revenues in the year 2009 which is mainly driven by France, Germany and the United Kingdom. Revenues are generated through other geographic segments: United States (US),  Asia Pacific, Middle East and Africa (APMEA) and other countries and corporate are 35%, 19% and 5% respectively. From McDonalds 2009 annual report, we can see that its total revenues from the US reached $7,944 millions in year 2009, a decrease of 1.7% over year 2008. Revenues from Europe were $9,274 million in year 2009, a decrease of 6.5% compared to year 2008. While revenues from APMEA reached $4,337 million in year 2008, an increase of 2.4% compared with year 2008. Revenues from other countries and corporate reached $1,190 millions in year 2009, a decrease of 7.8% over year 2008. The total operating income and assets in US shows favourable results where the figures keep increasing since year 2007 to year 2009. Total capital expenses in US show improvement as well where the expenditure is lesser in year 2009 compared to year 2008. Market Share: According to Jim Muehlhausen, McDonalds had occupied 19% of the total market share in the fast food industry. While its closest competitors: Burger King and Wendys accounted 2% individually. Pie Chart below shows the market share of the major players in the fast food industry. Source: Market Situation Sector Trends The land size of United Statess is at 3.79 million square miles, according to U.S. Bureau of Census, with the total population of 307,006,500 in July 2009, it is the third largest both by land area and population. The table on the left shows the population in United States in July 2009 according to states. Segmentation The market is segmented by demographic, geographic, psychographic and behavioural. Targeting McDonalds target market is people who love fast food. The demand of fast food is increasing nowadays as everyone is practicing faster paced lifestyles. Macdonalds target market is: children, students, working adults and families who are from five to seventy years old. Students tend to spend their time to socialize with their friends in fast food restaurants compare to other restaurants as it offers affordable prices and trendy ambiences. Besides that, due to the hectic schedule, fast food restaurant is always the number one choice for working adults to have their meals as it offers quick services. Kids simply love fast food, hence, the parents will bring their children to fast food restaurants to have family meals. Positioning McDonalds outlets are located mostly in high population states such as: Florida, New York, Texas, Illinois and Ohio. They were built near office buildings, schools, in shopping malls, etc., which are high visibility, traffic volume and ease of access areas. State July 2009 population Alabama 4,708,708 Alaska 698,473 Arizona 6,595,778 Arkansas 2,889,450 California 36,961,664 Colorado 5,024,748 Connecticut 3,518,288 Delaware 885,122 DC 599,657 Florida 18,537,969 Georgia 9,829,211 Hawaii 1,295,178 Idaho 1,545,801 Illinois 12,910,409 Indiana 6,423,113 Iowa 3,007,856 Kansas 2,818,747 Kentucky 4,314,113 Louisiana 4,492,076 Maine 1,318,301 Maryland 5,699,478 Massachusetts 6,593,587 Michigan 9,969,727 Minnesota 5,266,214 Mississippi 2,951,996 Missouri 5,987,580 Montana 974,989 Nebraska 1,796,619 Nevada 2,643,085 New Hampshire 1,324,575 New Jersey 8,707,739 New Mexico 2,009,671 New York 19,541,453 North Carolina 9,380,884 North Dakota 646,844 Ohio 11,542,645 Oklahoma 3,687,050 Oregon 3,825,657 Pennsylvania 12,604,767 Rhode Island 1,053,209 South Carolina 4,561,242 South Dakota 812,383 Tennessee 6,296,254 Texas 24,782,302 Utah 2,784,572 Vermont 621,760 Virginia 7,882,590 Washington 6,664,195 West Virginia 1,819,777 Wisconsin 5,654,774 Wyoming 544,270 Total 307,006,550 McDonalds target market and its market segmentation: Children Youth Adults Elderly Demographic Age 5 to 12 13 to 25 26-54 55-70 Occupation Students Students/Part-timers Part-timer/Full-timer/Self-employed Retired Income 1000 to 2500 >2500 Pensions and savings Geographic Within United States Psychographic Interests Entertainment Entertainment, leisure Entertainment, leisure Enjoyment Lifestyle Dependent Aggressive Aggressive Slow and steady Behavioural Occasions Birthday party Birthday party, gathering Gathering, anniversary Anniversary McDonalds SWOT analysis Strengths Strong global presence with its nearest domestic competitor being only half of its size. The market leader in both domestic and international markets. Strong brand recognition Ranked number one in Fortune Magazines 2008 list of most admired food service companies Having more than 32,000 local restaurants in 117 countries. First to come out with nutrition facts information on its products. Weaknesses Lack of product innovation. High cost for employee training due to high employee turnover. Opportunities Its outlets are located in high visibility, traffic volume and ease of access areas. International market Advances in technology Threats Saturated food industries. Price competition between competitors. More health conscious customers and fast food is categorized as unhealthy food. PESTLE implications Political According McDonalds 2009 annual report, foreign currency translation had a negative impact on McDonalds consolidated operating results in year 2009 which is driven by the Euro, Russian Ruble, British Pound, Canadian Dollar and Australian Dollar. While in year 2008 and 2007, the foreign translation had positive impact on its consolidated operating results. The table below shows how the foreign currency translation affect McDonalds consolidated operating results. Economical With its franchises in US, McDonalds provide a lot of job opportunities to the US people to reduce the unemployment level in that country. McDonalds is hiring up to 600 part-timers to work in its outlets throughout the Las Vegas area which is with 14.2% of unemployment level. Social Fast foods lead to obesity problems in America as they are high in fats, calories, sugar and salt. Rates of obesity in America are keep increasing obesity will leads to other diseases like heart diseases, diabetes, etc. The Coronary Artery Risk Development in Young Adults (CARDIA) said that a person will gain an average weight of 10 pounds if he or she ate fast food two or more times in a week. Pew Research Centre reported that almost 20% of Americans eat fast food at least twice a week after the survey is conducted. As the health concern is increased among the Americans, they tend not take less fast food as it have been seen as unhealthy food. To conquer the problems, McDonalds comes out with nutrition facts charts on selected packaging and menu information for customers to have guidelines for the food intake and meet their nutrition desires. Sample nutrition facts are shown in the pictures below. Technology With the technology, McDonalds serves burgers and fries to the customers in minutes time, McDonalds was the first to have touch-screen computers at the front counter and drive-thru to serve customers faster and easier when they ordering food. There are also touch screen self-ordering kiosks for customers to order food by themselves. Besides that, McDonalds uses Wayport for high speed connectivity to the internet. Legal McDonalds has been involved in legal cases which most of them are trademark disputes where many food businesses are using Mc or Mac because of McDonalds strong brand recognition. Environmental To reduce the impacts on environment, McDonalds uses 3Rs approaches: reduce, reuse and recycle. There is 82% of McDonald packaging are made from renewable materials at the moment. Besides that, cooking oil is recycled to be reused in variety products such as environmentally friendly biodiesel. Competitors situation and SWOT McDonalds closest competitors are Burger King Corporation and Wendys International Incorporation. Burger King Burger King is founded in year 1954 by McLamore and Edgerton. It has more than 12,200 outlets in 73 countries, however, 66% of its outlets are located in United States and 90% of them are privately owned and operated. It is having more than 38,800 employees serving about 11.4 million customers in daily basis. Strengths Second largest fast food hamburger restaurant Strong brand equity Weaknesses Heavily concentrated in US market Relies heavily on its franchises Opportunities International market Advances in technology Threats Changing consumer habits towards healthier food choices Intense competition with the competitors Increasing labour costs Wendys Wendys is founded in year 1969 by Dave Thomas. It is an international fast food chain restaurant which ranked as the worlds third largest hamburger fast food chain. In year 2009, there are 6,541 restaurants worldwide where 1,391 are company restaurant and 5,150 are franchise restaurants, majority of them 77 are located at North America. Wendys employs 46,000 people worldwide. Strengths Third largest hamburger fast food chain restaurant Global brand Strong supply chain Weaknesses Concentrated in North America market Having management problems Relies on franchises Opportunities International market Advances in technology Threats Strong competitors Increase in beef prices Fast food have been seen as unhealthy food Objectives and Assumptions Assumptions During the preparation of a marketing plan, there are few assumptions being made upon it where there will be no large fluctuation particularly on Foreign Exchange variance. Besides that, it is crucial to take variances such as economy crisis, natural disasters that will have impacts on McDonalds business into consideration during the preparation of a marketing plan. Objectives These marketing objectives are what McDonalds is trying to achieve on the three following years of its operations by using SMART criteria which are specific, measurable, achievable, realistic and timely: Marketing: Specific To increase market share. To increase new product awareness. Measurable To increase the market share by 5%. To have an increase of 18% on new product awareness. Achievable Advertisements on the new product to grab customers attention. More franchisees to open new franchises. Realistic Fast-paced lifestyle leads to higher demand as more customers prefer fast food nowadays. Timely To increase market share by 5% yearly start from 2010. To have an increase in product awareness by 18% start from 2010. Financial: Specific To increase overall sales revenue. To reduce cost of sales. Measurable Increase sales revenue by 8%. Reduce the cost of sales by 5%. Achievable Higher demand for fast food. Realistic McDonalds order raw materials in bulk to get cheaper prices and reduce cost. Advertising stimulate customers appetite and increase sales. Timely Sales revenue increases by 8% annually start from year 2010. Cost of sales reduces by 5% yearly start from 2010. Societal: Specific Provide healthier fast food. To make product more environmental friendly. Reduce electric and water consumption and wastage. Measurable RD at 8% of sales on healthier food recipe in year 2010. Reduce energy consumption and wastage by 3%. Achievable Reduce in fats, calories, sugar and salt in the products. Electric and water consumption is reduced by using them wisely Realistic 82% of McDonald packaging are made from renewable materials Timely Electric and water consumption and wastage is to be reduced by 3% monthly start from January 2010. Strategy Marketing Mix Marketing mix is all about putting the right product in the right place, at the right price and at the right time to boost sales and hence generate higher profit. Product McDonalds primarily sells hamburgers, chicken products, cheeseburgers, breakfast items, lunch items, french fries, soft drinks, shakes and also desserts. McDonalds should innovates its products continuously as people tend to change their preference and tastes from time to time. Without product innovations, customer will get bored to eat the same food over and over again. With its strong brand recognition, McDonalds serves its customers within minutes from ordering until they get their food with world class food quality by using fresh ingredients and excellent product features. Its staffs are trained to provide fast and excellent services to the customers. McDonalds product packaging is environmental friendly and 100% recyclable to reduce the negative impacts on the environment. Questionnaires have to be prepared from time to time to get feedbacks from the customers so that McDonalds have an idea to improve on its products and environments by following customers preferences. As people starts to practice healthy lifestyles, McDonalds includes salads, wraps and fruit into its menu. Besides that, McDonalds comes out with nutrition facts table and charts for people to have guidelines for their food intake and to meet their nutrition desires. The sample nutrition facts table for McDonalds USA is shown below. Source: Price McDonalds uses value-based pricing and psychological pricing on its products. One example for psychological pricing is $3.59 instead of $3.60 and $4.99 instead of $5. In customers perception of saving, they look at the items with prices ending with  £0.95 or  £0.99 more favourable as compare to  £1.00 as example although there are only  £0.05 and  £0.01 difference. The prices are set where they are reasonable and affordable by the customers. It uses value pricing strategies  on some of its products where they are cheaper to buy in a set compared to ala carte such as: happy meal, combo meal,  family meal, breakfast and lunch sets to increase overall sales volumes. Discounts coupons should be given out from time to time to attract new customers and to boost sales in those particular periods. Place McDonalds outlets are located in high visibility, traffic volume and ease of access areas. Most of its outlets consist of the distribution channels. It is important so that the product is available to the customer all the time. In United States, there are nearly 50% of McDonalds outlets can be reached by driving within three minutes. McDonalds gives certain level of satisfaction, fun as well as happiness each time they dine at McDonalds as it offers better ambience, hygienic environment and also great services. Free Wi-Fi with high speed connectivity to internet is provided to customers for them to access to internet to do business and entertainment when they are dining. Besides that, children will not easily get bored when they just sit and eat as they can have fun at the playgrounds in the restaurants while their parents have some time to spend together. Every McDonalds outlets have Drive-Thru to make customers who want to take away more convenient and fast. Besides that, quick del ivery to households is provided with a little charge. Promotion McDonalds uses various promotion channels to effectively communicate the product information to the customers as it has clear understanding of the customer value that helps to decide whether the promotion cost is worth spending or not. McDonalds three main advertising objectives are to make people aware of its product, having position perception about it and remember it. It does its advertising promotions through televisions, radios, hoardings and also bus shelters. Printed ads in newspapers and magazines and television programmes are one of its important marketing medium too to stimulate customers appetite. Besides that, McDonalds is doing sales promotion too. Customers can enjoy McDonalds breakfast and lunch sets in cheaper price in a certain period of the day. Besides that, discount coupons will be given to customers from time to time for them to enjoy McDonalds foods in cheaper prices. Kids simply love to celebrate their birthday parties in McDonalds. Hence, McDonalds can give special discounts and gifts to the birthday kids so that they will come back next year and tell it to their friends. Forecast and implications McDonalds three years forecasts and budgets (Dollars in millions) 2009 2010 2011 2012 Objective comment Sales 7944 8580 9266 10007 Improve by 8% yearly Cost 659 626 595 565 Reduce by 5% annually Profit 7285 7954 8671 9442 Increases by around 8% yearly It is forecasted that McDonalds in United States will meet its financial objective where its sales increase steadily by 8% yearly start from year 2010 while its cost reduces by 5% annually. Hence, the profit will be increasing by around 8% yearly start from 2010. Metrics McDonalds is using metric strategy in order to measure whether it can achieve its objectives or not. Marketing metric: Objectives Metrics To increase market share Measure by number of new franchises opening yearly Increase product awareness among target audiences Calculated by the sales of the particular product after advertising promotion is done Financial metric: Objectives Metrics Increase sales revenue Product sales is measured by dollars annually Reduce cost of sales Cost of sales is measured by dollars yearly Societal metric: Objectives Metrics Provide healthier fast food Measure by the percentage of fats, calories, sugar and salt in the products Reduce electrical and water consumption and wastage Calculate by the electric and water bills monthly More environmental friendly Measure by the percentage of its packaging that using recyclable materials Conclusion As the conclusion, although McDonalds is number one in fast food industry, it should keep improving its business in term of marketing, financial and social to be better in the future. McDonalds can get feedback from the customers to know what they prefer, how they want McDonalds to change so that McDonalds know what action it should takes to improve itself. With new product innovations and healthier fast food, McDonalds will be more successful. Word Count: 2275 words

Stoker And Rices Books About Vampires :: essays research papers

Stoker and Rice's Books About Vampires Bram Stoker's Dracula and Anne Rice's series The Vampire Chronicles are books about vampires. The way the two authors write about the vampires' powers, the way they live and how they are created and destroyed prove that two books about the same subject can be different in many ways. It also shows how the vampire legend has evolved over a long period of time. Special powers are used in both of the authors writings. A few of the powers are the same, or very close to it, in each account. enhaced or super- human strenth is one of these abilites. On page 7 in Anne Rice's book The Vampire Lestat, her main chacter Lestast says â€Å"As for my strength, well it was three times what it had once been. I could bend a copper penny double.† After becoming a vampire he notices his super human strength. Not much is written about Stoker's use of super-strength for Count DraculaTherefore, One tends to believe that Dracula in fact did not have enhanced strength. Stoker did use the power of morphing into animals in his novel. In Dracula , the Count can morph into a bat and he can turn into a greyish-green mist. He uses these powers so humans dont detect his presence. As a gas he can pass by humans without them even noticing and as a bat he can cover more ground in a shorter amount of time. Rice's novels mention nothing of being able to morph into a bat, mist or anything else for that matter. The ability to fly is used in each novel but they are used very differently. In Dracula the count can fly but, in order to do this he must turn into a bat and fly as a bat would fly. More powerful vampires in The Vampire Chronicles can fly as , for example, super man would fly. In order for a vampire to fly it requires lots of energy and a great force of will Lestat says â€Å" It was as if a current of air had caught me. I went up hundereds of feet in one instant, and then the clouds were below me-a white light that I could scarcely see. I decided to drift.† (Rice, Queen of the damned 286) Mental powers are used extensivly in both of the authors' creations. Mind reading is common in The Vampire Chronicles. Vampires in the Chronicles can not read the minds of vampires they themselves have created or minds that are skillfully cloaked against them.